The Concerned Parents and Educators (CPE), a nationwide movement committed to safe child development and moral education, is calling on the Federal Government of Nigeria and the National Broadcasting Commission (NBC) to urgently review and regulate the airing of Big Brother Nigeria (BBN) across all media platforms in the country.
BBN and the Crisis of Youth Morality
Nigeria is currently grappling with numerous crises affecting its young population—rising drug abuse, cyber fraud (Yahoo Yahoo), cultism, sexual violence, and a growing obsession with fame and wealth without substance. Against this backdrop, programs like Big Brother Nigeria only serve to deepen the erosion of moral values and endanger the minds of vulnerable children and teenagers.
In an age where children must engage with the internet for learning, it is deeply troubling that a show promoting nudity, profanity, sexual content, and toxic behaviour is allowed unrestricted airtime—both on cable TV and online platforms. This issue is exacerbated by the timing of the program, which is aired during school holidays, when children and teens have greater access to unsupervised digital content.
A Threat to the Nation’s Future
What message are we sending to the next generation when:
- Voyeurism and indecency are normalised as entertainment?
- Toxic behaviour is glamorised and rewarded?
- Fame is sold without responsibility, and wealth without effort?
In a year when the West African Senior School Certificate Examination (WASSCE) results have shown a decline in academic performance, we cannot afford to allow such distractions to dominate the consciousness of our young people.
Our Demands
The Concerned Parents and Educators (CPE) call for:
- An immediate review of Big Brother Nigeria content aired across all Nigerian media platforms.
- Stricter content regulation by the National Broadcasting Commission (NBC) to ensure the media aligns with Nigeria’s moral and cultural values.
- A national dialogue on the role of media in shaping youth development, education, and moral upbringing.
Key Objectives of the Review
Through this review, we aim to:
Preserve cultural and moral values
- Reduce distractions among youths and promote productivity
- Minimise the glorification of fame without substance
- Regulate the spread of toxic behaviours and celebrity worship
- Hold media platforms accountable for the content they promote
- Redirect national focus toward education, character, and nation-building
BBN Is Not Harmless Entertainment
This is not a question of business profits. It is a matter of national responsibility. A nation that cannot protect its children has no sustainable future. The CPE asserts:
“BBN is not entertainment; it has become a moral threat.”
We strongly urge the producers and sponsors of Big Brother Nigeria to reconsider the structure of the program. Let it showcase educational games, mental challenges, and inspiring contests—content that builds rather than destroys.
CPE Offers Support to Producers
As an organisation committed to child welfare and national development, CPE is not just raising concerns—we are offering solutions. We are concerned enough about this to express our willingness to advise the producers of Big Brother Nigeria on reimagining segments of the show to reflect positive values, youth empowerment, and moral growth.
Our network of over 266,000 parents, educators, and professionals is ready to give expert advice, provide creative ideas, and share the wisdom of educational consultants to help design segments that will entertain responsibly, uplift minds, and inspire future leaders.
We believe collaboration is possible, and we will be happy to hear from the producers.
About Concerned Parents and Educators (CPE)
Concerned Parents and Educators (CPE) is a growing nationwide movement of over 266,000 parents, educators, and child development advocates who have jointly voiced their support for the immediate review and transformation of Big Brother Nigeria (BBN). Our mission is to protect children and young people, promote value-based education, and hold the media accountable for its influence on society.
Media Contact
Concerned Parents and Educators (CPE)
📧 Email: cpenigeria@gmail.com
📞 Phone: +234 802 722 0283
