{"id":17937,"date":"2026-04-06T01:01:32","date_gmt":"2026-04-06T01:01:32","guid":{"rendered":"https:\/\/edumarkng.com\/news\/low-spending-manufacturers-shun-dealers-now-deal-directly-with-consumers\/"},"modified":"2026-04-06T01:01:32","modified_gmt":"2026-04-06T01:01:32","slug":"low-spending-manufacturers-shun-dealers-now-deal-directly-with-consumers","status":"publish","type":"post","link":"https:\/\/edumarkng.com\/news\/low-spending-manufacturers-shun-dealers-now-deal-directly-with-consumers\/","title":{"rendered":"Low spending: Manufacturers shun dealers, now deal directly with consumers"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/cdn.vanguardngr.com\/wp-content\/uploads\/2023\/05\/MAN-manufacturers-association-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Low spending: Manufacturers shun dealers, now deal directly with consumers\" title=\"Low spending: Manufacturers shun dealers, now deal directly with consumers\" \/><\/div><p>Low spending: Manufacturers shun dealers, now deal directly with consumers, <\/p>\n<p><strong>\u2022A wholesaler\u2019s warehouse filled with goods<\/strong><\/p>\n<p>Plummeting consumer\u00a0spending has lingered for a long time now, and is telling on suppliers in the business chain.<\/p>\n<p>For years, the flow of goods followed a sacred, unspoken rhythm: manufacturers made, suppliers transported, wholesalers warehoused, and retailers sold.<\/p>\n<p>But, as consumera spending plummet, that rhythm didn\u2019t just skip a beat, it stopped entirely.<\/p>\n<p>Economy&amp;Lifestyle discovered that suppliers now set their ring lights selling on-line directly to retailers and end users, in a bid to increase sales.<\/p>\n<p>These suppliers, even international ones mostly into aesthetic businesses, now pay influencers to advertise their warehouses where wholesalers, retailers and end users are free to make purchases of a single item for sale or personal use.<\/p>\n<p>Some even move from door to door hawking their goods, especially cooking pots.<\/p>\n<p>This development, according to Mrs. Omolara Fatoye, a kitchen utensil seller, has killed businesses for wholesalers, as many end users now prefer buying direct from the supplier, which puts the wholesaler and retailer at cross roads of making loss.<\/p>\n<p>\u201cMost suppliers\u00a0 complain about low sales hence they come online to look for customers and truly they sell the exact amount they sell to wholesalers and retailers.<\/p>\n<p>\u201cSome people that started business newly are mostly affected and some ended up selling the exact amount they bought just to sell off and look for something else to do.<\/p>\n<p>\u201cThey run at a loss by doing so because they had done one or two expenses on those items.<\/p>\n<p>\u201cI had to include another unaesthetic business to my current one to avoid losses.\u201d<\/p>\n<p>Mrs Aminat Shuaibu, a female bag seller said: \u201cImagine the guts of\u00a0 one of my suppliers begging the wholesalers in her online platform group to\u00a0 drop good reviews on the online advert page of the influencer that posted her business.<\/p>\n<p>\u201cI told her immediately that she just lost a customer. How can she reveal where I source for\u00a0 my daily bread to the world.<\/p>\n<p>\u201cSo who do I sell to if she sells to retailers and end users.<\/p>\n<p>\u201cThose days, our fathers and mothers that were in business never disclosed their business contact to people. That is why they progressed.<\/p>\n<p>\u201cHave you seen a vehicle spare part dealer come online to say this is where he buys his products? No.<\/p>\n<p>\u201cBut some of us\u00a0 who are into aesthetic business will visit our supplier and do a video of where we are buying wig, clothes, shoes, name it.<\/p>\n<p>\u201cThese suppliers saw these videos and they keyed into it.<\/p>\n<p>\u201cSince their sales are low they ceased the opportunity to handle all the business chains.<\/p>\n<p>\u201cThe outcome on other business chains is very terrible.\u201d<\/p>\n<p>However, Mr. Abdul Lukeman, an Economist and lecturer explained that\u00a0 when sales volume drops below a certain threshold, the traditional boundaries of the supply chain dissolve.<\/p>\n<p>\u201d Suppliers now hunt for revenue wherever they can find it, even if it means overthrowing their own biggest wholesale customers.\u00a0<\/p>\n<p>\u201cIt is an evolutionary survival tactic, but it leaves the wholesalers in a precarious \u2018no-man\u2019s land\u2019 with no role left to play because their own warehouses are overflowing with unsold goods.\u201d<\/p>\n<p>The post <a href=\"https:\/\/www.vanguardngr.com\/2026\/04\/low-spending-manufacturers-shun-dealers-now-deal-directly-with-consumers\/\">Low spending: Manufacturers shun dealers, now deal directly with consumers<\/a> appeared first on <a href=\"https:\/\/www.vanguardngr.com\/\">Vanguard News<\/a>.<\/p>\n<p>, <\/p>\n<p>Plummeting consumer\u00a0spending has lingered for a long time now, and is telling on suppliers in the business chain.<\/p>\n<p>The post <a href=\"https:\/\/www.vanguardngr.com\/2026\/04\/low-spending-manufacturers-shun-dealers-now-deal-directly-with-consumers\/\">Low spending: Manufacturers shun dealers, now deal directly with consumers<\/a> appeared first on <a href=\"https:\/\/www.vanguardngr.com\/\">Vanguard News<\/a>.<\/p>\n<p>, <!-- no image -->, olufemiajasa, {authorlink},, , Vanguard News, April 6, 2026, 1:01 am<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Low spending: Manufacturers shun dealers, now deal directly with consumers, \u2022A wholesaler\u2019s warehouse filled with goods Plummeting consumer\u00a0spending has lingered for a long time now, and is telling on suppliers in the business chain. For years, the flow of goods followed a sacred, unspoken rhythm: manufacturers made, suppliers transported, wholesalers warehoused, and retailers sold. But, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"fifu_image_url":"https:\/\/cdn.vanguardngr.com\/wp-content\/uploads\/2023\/05\/MAN-manufacturers-association-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[8,1930],"tags":[],"class_list":["post-17937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-news-news"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Low spending: Manufacturers shun dealers, now deal directly with consumers - EduNews<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/edumarkng.com\/news\/low-spending-manufacturers-shun-dealers-now-deal-directly-with-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Low spending: Manufacturers shun dealers, now deal directly with consumers - EduNews\" \/>\n<meta property=\"og:description\" content=\"Low spending: Manufacturers shun dealers, now deal directly with consumers, \u2022A wholesaler\u2019s warehouse filled with goods Plummeting consumer\u00a0spending has lingered for a long time now, and is telling on suppliers in the business chain. For years, the flow of goods followed a sacred, unspoken rhythm: manufacturers made, suppliers transported, wholesalers warehoused, and retailers sold. 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